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Q: Isn't it too expensive to produce a commercial?
A: Not any more. In the past, television commercials were shot in a studio or required expensive
equipment and manpower for "on location" shoots. Today, thanks to smaller, lighter, more
technically advanced, less expensive video equipment, these same shoots can be accomplished
in a fraction of the time with one or two video technicians, resulting in a considerably reduced
cost in production.
Q: But, don't we need to pay for talent?
A: No! Why pay for talent when the dealer or another member of the
dealership is in reality the
best representative to be found anywhere? He/she is better than an actor because he knows the
dealership, the products, and the customers. He/she will be sure that the final ad produces a
reflection of his/her philosophy of business. As a part of our service, AdVance Advertising
Consultants will provide the necessary training for the client to effectively create ads which are
both professional and effective.
Q: Is there a minimum budget for TV advertising?
A: Yes! Each television market dictates the minimum number of commercial spots to be run to
achieve the necessary coverage and to make the buy cost effective. AdVance
Advertising Consultants studies every aspect of the client's market and derives a budget based on "cost per
retail unit." which is always lower than any accepted industry averages. AAC can also purchase
the dealership's television package in such a manner as to parallel the manufacturer's ad
campaign. This creates an additional market domination for the manufacturer's product, so the
manufacturer provides the dealer with co-op funds for their properly produced and designed ads.
Q: Should I allocate 100% of my advertising budget to TV?
A: No. Never put all your "eggs into one basket. However to increase market share, it is
imperative that you stay in the forefront of consumers' minds. With AAC's incredible buying
power, we recommend that the majority of the advertising budget be allocated to TV for
maximum market penetration.
Q: How do I get started?
A: Pick up the phone and call (800) 848-2315 for detailed information. We will provide you
with references upon request as well as a demo tape featuring our current clients' advertisements. Put
AdVance Advertising Consultants to work for you, and watch your revenue grow.
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